Music videos service Vevo has a senior vice president of product: Michael Cerda. He joins from Myspace, where he held a role as VP Technology of the company’s messaging platform, events and artist tools, and before that at Threadbox. He’s blogged about his ambitions at Vevo. “What the world of music video still needs is a service layer yielding a modern day version of that special sentiment MTV gave us in the early 80s,” he writes. “I’m extremely focused on establishing that service layer and sentiment, which is why I’m jumping out of my own skin to announce that I am joining Vevo.” Cerda says he’ll be “heading up Product and plan to build more depth of functionality onto more platforms, ultimately providing the most delightful, compelling, automated, customized and social music video experience ever”. Separately, Vevo has appointed former Microsoft Advertising exec Jonathan Lewen as its UK commercial director, and Carat Global’s Christian Kimberley-Bowen as UK ad sales marketing director.