Dutch company New Music Labs has taken the wrappers off PlayGround, a new service to help artists create, release and maintain iPad apps. The platform includes the ability to stream and/or download music and charge fans via in-app purchases and subscription. It also pulls in YouTube videos, has Facebook and Twitter sharing features, and promises an “easy to use backend for moderating content”, as well as analytics. PlayGround has three tiers for artists. Basic costs £1,499 but only lets people tweak the colours and logo, while offering 10 albums. Plus costs £2,999 with more flexibility for the design, and (for an extra £99 each) the in-app purchases and subscriptions. Finally, Pro costs £3,999, but includes all that plus news, video and AirPlay features. iPhone support can be added for an additional £1,499 in each case. PlayGround will have competition from Mobile Roadie, which recently launched its first iPad app for a client. Link
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