Putumayo World Music makes compilation albums of tracks from around the world, and has sold more than 27 million physical albums. However, it’s only just going digital, with the release of two new collections on iTunes, Amazon, 7digital and other stores. CEO Dan Storper told us there were a number of factors in the company’s delay, including sensitivities around its physical retail partners – who include gift stores, health food shops and museums – as well as licensing issues with its label partners. “With digital, it’s trickier as many don’t want to license for digital or for individual downloads. We didn’t want to have to sacrifice songs we loved or helped make an album exceptional because we couldn’t have the digital rights.” However, for now Putumayo won’t be doing deals with Spotify, Deezer and other streaming services. “We won’t be making our albums available yet via streaming services. We aren’t convinced that they’re a good business decision for us at this point.” Source: Music Ally Blog
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Tools: Kaiber
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