Last December, Google announced a series of moves in response to rightsholder pressure for it to do more to tackle copyright infringement. They included streamlining and speeding up the copyright takedown process; removing piracy-linked terms from its autocomplete search results; cracking down on piracy sites using AdSense ads; and improving the visibility of legal music sites in its search results. So how are those going? “We’ve made considerable progress on each front,” blogs Google’s SVP and general counsel Kent Walker. He claims that the new takedown tools are being used by “more than a dozen content industry partners who together account for more than 75% of all URLs submitted in DMCA takedowns for Web Search”, and that response time is now “well below” 24 hours. The Autocomplete changes were made in January. Google has invited rightsholder bodies to identify key piracy sites using AdSense ads “and have acted on those tips when we have received them”. And last month, Google launched Music Rich Snippets, which link directly to sites including Rhapsody and Myspace. “We hope that authorized music sites will take advantage of Music Rich Snippets to make their preview content stand out in search results.” Source: Google
Like what you’ve read here? This is just a snippet from our subscription service.
Our subscribers get the most important digital music news and analysis delivered to them every morning and full reports every week plus access to a massive archive of data and previous reports.
For a free two week trial of Music Ally, sign up here. No strings attached – we promise!