Ustream has become one of the most popular livestreaming services for music artists in the last couple of years, although it has also branched out into sports and other media. President and co-founder Brad Hunstable has been talking to GigaOm about the company’s evolution, but more importantly competition from Facebook and YouTube in the livestreaming business. “YouTube’s in it, but my opinion is that their implementation isn’t that great. And what they’re doing live is fundamentally different than what we’re doing: their user acquisition strategy is different, their adoption strategy is different, the monetisation is different,” says Hunstable. “Just because a company has all the money in the world doesn’t mean they’re going to be good at something. You see countless products released by big companies that aren’t that great. I don’t lose a ton of sleep.”
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