Ustream has become one of the most popular livestreaming services for music artists in the last couple of years, although it has also branched out into sports and other media. President and co-founder Brad Hunstable has been talking to GigaOm about the company’s evolution, but more importantly competition from Facebook and YouTube in the livestreaming business. “YouTube’s in it, but my opinion is that their implementation isn’t that great. And what they’re doing live is fundamentally different than what we’re doing: their user acquisition strategy is different, their adoption strategy is different, the monetisation is different,” says Hunstable. “Just because a company has all the money in the world doesn’t mean they’re going to be good at something. You see countless products released by big companies that aren’t that great. I don’t lose a ton of sleep.”

Like what you’ve read here? This is just a snippet from our subscription service.

Our subscribers get the most important digital music news and analysis delivered to them every morning and full reports every week plus access to a massive archive of data and previous reports.

For a free two week trial of Music Ally, sign up here. No strings attached – we promise!

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *