Earlier this week, we wrote about Clear Channel’s deal with The Echo Nest to bring personalised radio features into its iHeartRadio service (Bulletin, 7-Sep-11). Now it’s launched the new beta version, enabling us to see exactly what the partnership means. And? Well, as expected it’s aiming straight for Pandora, adding ‘user-created custom stations’ to the existing 800 live broadcast radio stations available in iHeartRadio. As the email to journalists from Clear Channel claims: “A massive catalog of more than 11 songs and 400,000 artists offers more than 10 times the number of songs offered by Pandora. In fact, iHeartRadio’s library contains more albums than Pandora’s does songs.” Consider battle joined. People can Like the brand on Facebook to get access to the beta now: the new iHeartRadio iPhone app will be available for iOS on Monday 12 September, with Android to follow later. Clear Channel is hoping to build on the existing success of the non-personalised iHeartRadio, which has generated 34 million app downloads and accounts for 50 million listening hours a month. Source: Clear Channel
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