Zynga has long been the biggest social games publisher on Facebook by far, but Electronic Arts is gunning for its top titles. A few weeks ago, The Sims Social went live – the first Facebook game based on EA’s popular people-sim. Its growth has been rapid: by Friday it was the second most popular Facebook game by daily active users (DAUs) – 9.3 million, taking it ahead of Zynga’s FarmVille which had 8.1 million. Now The Sims is targeting the top spot, currently held by Zynga’s CityVille with 14 million DAUs. Mashable points to a long and slow decline for FarmVille, which had 32 million DAUs at its height in 2010. However, there’s also some specific reasons for optimism for the music industry at the rise of The Sims Social: EA has regularly worked with music artists on the PC version of The Sims with marketing campaigns and in-game content. Perhaps the same will happen with The Sims Social. Source: Mashable

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