Saying how many downloads or users you have is seemingly old hat in the buzzy social music space. Rolling.fm – the site which launched recently with a distinctly Turntable.fm-like look and feel – says it has more than 85,000 registered members, but also more than one million ‘friend connections’. The latter is seemingly important. “I think that one metric really defines how we’re positioning ourselves and how users are using our service,” CEO Nhon Ma tells VentureBeat. “Our initial hypothesis was: Music is the commonality that brings everyone together but ultimately people interacting with each other would make it more fulfilling.” That includes buying one another virtual drinks, which function as rewards. Source: VentureBeat
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