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Mog and Rdio launch free tiers in the US to compete with Spotify


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Remember the days when, before Spotify launched in the US, the existing subscription music services there were saying its freemium model would never work? Maybe time to think again. Both Mog and Rdio have announced free tiers to their previously premium-only services. 
Mog’s new tier is ad-supported, although it’ll be ad-free for 60 days to give people a taste. Users won’t have to register a credit card, but there will be limitations on how much music they can play, represented by a decreasing ‘virtual gas tank’ called FreePlay. They’ll top it up by listening, sharing with friends and exploring Mog’s service – and ultimately by interacting with ads.
Meanwhile, Rdio rushed out its own press release revealing plans to launch “free access to its music catalogue without advertising”. “We know free is powerful, it’s a great way to increase your funnel,” CEO Drew Larner tells All Things Digital. “But it’s about not creating a tier for an alternative or replacement for what would be a paying subscriber.” 
Details remain to be unveiled. Both these announcements should be seen in the context of next week’s Facebook Music launch, which will deeply integrate these services into its news feeds. And that will be a lot more seamless without a subscription signup page in between a music status update, and the streaming version of that song…
Source: Mog

Source: All Things Digital

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