Its free tier survived the US licensing negotiations, so Spotify’s position as a company funded by advertising as well as subscriptions remains. The former side of its business has now been bolstered by a new hire: Jeff Levick. He’s been appointed as chief advertising officer at Spotify, working out of the company’s New York office. He has a heavyweight background too: PaidContent explains that his last job was as global advertising president at AOL, before leaving the company in July 2011 when it restructured its senior executive team. He also previously worked as VP of industry development and marketing, Americas at Google. PaidContent suggests that Levick is “primarily regarded as a data guy since his Google ad days — as well as a deal-maker”.
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