Ministry of Sound is currently generating 60 million YouTube video views a month, three times the 20 million it was doing before striking a deal with digital rights firm Base79 earlier this year. The deal saw MoS license its 500-strong video catalogue to the company, which then tweaked the SEO and cracked down on infringing videos on YouTube, funneling traffic to the official MoS vids. Actually, ‘cracked down’ isn’t quite the right phrase: Base79 has been claiming unauthorised videos using YouTube’s ContentID system, to help its client start making money from them. “The results generated by Base79 have been exemplary with regards to both viewing and revenues related to our video titles,” says MoS group MD Duncan Collins. Source: Base79

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