Rihanna has launched a gamified Facebook campaign in order to promote the release of new single ‘We Found Love’. The ‘Unlocked’ platform, built by digital marketing company AgencyNet provides fans with a series of challenges to unlock exclusive material from Rihanna’s forthcoming and yet to be titled new album. Rihanna: Unlocked follows the trend of superfan engagement and gamified challenges, such as One Direction’s recent partnership with Inensu’s SuperFan platform. Source: brand-m Rihanna Unlocked
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…