When he worked at News Corporation, Mike Lang played a big role in the company’s acquisition of Myspace and subsequent launch of Myspace Music. Nowadays, he’s CEO of reborn movie studio Miramax. In a keynote at the MIPCOM conference yesterday, he explained the lessons he thinks the film and TV industries should learn from the last decade of digital music. The key one: be wary of Apple dominance. “Apple is the strongest company in the music industry, and because there was not enough competition, and still to this day is not enough competition, as an industry it can’t then influence, packaging, merchandising… all the things that are vital,” he said. “As the movie business we have to be very cogniscant of that.That’s why we did our deal with Netflix, and why we also did our deal with Hulu. We want multiple players to be successful… It’s really important as an industry that we try to allow multiple players in markets around the world… Our goal as an industry should be to have as many as possible, and may the best service win.”
Former News Corp exec Mike Lang on lessons learned from the music industry
