This isn’t really a music story, but it’s an interesting sign of where Google is going with its YouTube video service. The Wall Street Journal has reported that Google is spending $100 million on new, original content for YouTube, in an effort to become a “next-generation cable provider”. That’s likely to include deals with skateboarder Tony Hawk, Warner Bros. and News Corporation’s TV production subsidiary ShineReveille. Tech site TheNextWeb adds another layer of speculation to the story by suggesting that all this new content could be tied into the Google+ social network, encouraging people to share it with their circles of contacts.

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