Tien Tzuo used to be chief strategy officer at business tech firm Salesforce. He’s written a very interesting column for PaidContent about ‘The Golden Rule of the Subscription Economy’, and while it focuses on movies service Netflix, it provides food for thought for subscription music services too. “In the old world, the tie between vendor and customer was tenuous. I build a good product, get it into the store shelves, and it’s up to you whether you want to buy it or not,” he writes. “In the subscription economy, it’s about the relationship, and relationships are a two-way street. Customers want to feel in control of that relationship. They want to be able to be able leave just as easily as they joined. Continue delivering me value, and I’ll stay in the relationship… However, if the provider forgets this golden rule of the subscription economy–protect the trust of the relationship–the whole business model starts to fall apart.”
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