It’s strange to think that Pandora has never had a chief marketing officer (CMO), right through to its recent IPO. Now it’s got one though: Simon Fleming-Wood, formerly VP of marketing at Cisco’s consumer products group, and before that at Pure Digital, which made the Flip video camera. “Pandora has built a large and passionate following based entirely on the quality of its service and people,” says Fleming-Wood in a statement on Billboard. “Very few brands are invited into so many people’s lives in such a personal way, every day.” Pandora is facing sterner competition than ever though, particularly from Clear Channel’s iHeartRadio service. Beefed-up marketing looks like playing an important role for the company going forward. Source:
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…