2011 has been an annus horribilis for Research In Motion, with sliding market share in the face of competition from iPhone and Android, as well as last week’s three-day outage. Today will see the company attempt to get back on track as it announces its next-generation ‘BBX’ software, and tries to convince developers to make more apps for its devices. “RIM needs to position this as a new opportunity,” says Kunal Gupta, CEO of app developer Polar Mobile, in a New York Times piece. “RIM needs to bring transparency and clarity about what the potential upside is for developers, what’s the potential profit.” Co-CEO Jim Balsillie has already been talking up RIM’s plans, telling the Financial Post that “We’ve leapfrogged everyone with what we’re announcing and you’re going to see it on display… We’ve completely had to re-engineer ourselves for the future.”

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *