Pandora co-founder Tim Westergren was one of the on-stage interviews at yesterday’s Web 2.0 Summit in San Francisco, and he talked about the company’s ambitions to start hoovering up local advertising from traditional radio stations. “We are large enough as a company with our reach to be attractive to a huge pallet of advertisers,” he said. “Now we are large enough in smaller markets to attract the interest of local advertisers. That is traditionally the large source of revenue for broadcast radio.” Westergren also gave some stats, claiming that 95% of Pandora’s catalogue of 900,000 songs get played in any given month. The company also has more than 37 million active users, as previously reported. Westergren was keen to dampen down questions about the threat posed to Pandora by on-demand streaming services like Spotify and Rdio. “A power user for music would listen to Pandora, find some songs they like and then go buy them on itunes or listen to them on demand by Rdio or Spotify and use them in tandem,” he said. “It’s not 100 percent distinct, there’s obviously some overlap.” Source: VentureBeat Source: Business Insider

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