New data from comScore claims that 72.2 million Americans accessed social networking sites or blogs on their mobile phones in August this year, up 37% year-on-year. That’s nearly a third of all mobile users, with nearly 40 million saying they access these sites every day. Interestingly, of the total US mobile social media audience (the 72.2m), 42.3 million are doing it through their mobile browser – more than the 38.5 million doing it through apps. comScore also breaks the stats down by the key social networking brands, claiming Facebook had 57.3 million US mobile visitors in August, up 50% year-on-year. Twitter had 13.4 million (up 75%), while LinkedIn had 5.5 million (up 69%). The study also reveals that more than half of US mobile social networkers read posts from organisations, brands or events. “Mobile users are not only engaging with their friends through social networking, but a majority are also interacting with brands in these social media environments,” says comScore’s Mark Donovan. “Knowing that fans and followers engage with branded content on mobile devices opens the door to a world of opportunity for location-based services.” Read more:

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