Wired provides more detail on Facebook and Spotify’s partnership


If you have a few minutes this morning, read Wired’s lengthy article on ‘Facebook, Spotify, and the Future of Music’. It has UMG boss Lucian Grainge promising “I’m not part of the past – I’m part of the future. There’s a new philosophy, a new way of thinking”, and some good commentary from other principal players in the current wave of social music developments. Such as Spotify CEO Daniel Ek: “Our job is to try to get you to share as much music as possible and to get recommendations from your friends. The more we can do that for you, the better it is for us as a business.” Facebook’s VP of partnerships and platform marketing Dan Rose seems to think Spotify has the best shot: “One is, they certainly have gone the deepest and furthest in making their product social from the ground up. And second, they have a business model that may be really aligned with the kind of social discovery and serendipity that our platform is designed to enable.” However, our favourite quote from the piece comes from Nine Inch Nails’ Trent Reznor, dampening down the hype around social music. “I don’t care what my friends are listening to, because I’m cooler than they are…”

Music Ally

Read More: News
Leave a Reply

(All fields required)