We’re only surprised it took this long, to be honest. The Turnback claim to be the first band to have shot a music video entirely on an iPhone 4S smartphone. Well, two to be precise, making use of the new model’s ability to shoot video at 1080p resolution. “On October 14th, 2011 we received 2 brand new iPhone 4S smart phones. On Sunday October 16th we shot the video at the famous NYC nightclub Webster Hall. Over the next several days, with little sleep and lots of coffee, the final video was finished,” explain the band. “This video was shot entirely using those 2 iPhone 4S’s and was edited on Final Cut Pro.” Publicity is assured, on technology blogs at least, but will The Turnback’s stunt have a lasting boost on their popularity? Source: Razorian Fly

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