iPhone app Ban.jo is one of the many social location startups looking to get people checking in to public places. It came out in June 2011. Now it seems the company has ambitions to help music artists get social with their digital marketing. Ban.jo worked with Blondie on their recent tour, promoting an appearance at a pop-up Marc Jacobs store, connecting “thousands of fans” around an appearance on The Tonight Show with Jay Leno, and inviting fans who checked in to gigs using Ban.jo to come backstage and meet the band. A very similar modus operandi to music-focused app Flowd, in other words. Ban.jo now wants to do the same thing with other artists, launching a ‘beta entertainment partnership program’ which CEO Damien Patton says will “help to connect bands with fans during tours, album releases and promotional events. They will use Banjo’s location based mobile technology to discover and connect with fans in real time across multiple social networks, anywhere in the world”.

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