Digital agency Lucid Online has revealed details of its recent campaign for the new album by British boy-band JLS, which teamed them up with chicken-toting restaurant chain Nando’s. Fans had to compete on Facebook and Twitter to win entry to an album playback at a secret (Nando’s) location in the UK, where the 200 winners got to hear the album and meet the band. As the press release explains: “The band spent time mingling with fans, enjoying Peri Peri treats, and performing…” It’s an interesting campaign because of the brand partnership: Nando’s apparently has an online community of more than 3.2 million people. However, Lucid says it also worked on elements of the campaign for fans who didn’t get to the playback, with a Jukebox Facebook application to get people creating their own album playlists and sharing them with friends. Source: Lucid Online
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