Ad agency Bartle Bogle Hegarty (BBH) has taken the wrappers off Playground Sessions, a new piece of software from its ZAG ‘brand invention’ subsidiary. Its aim is to use gaming concepts to shake up the way people learn to play instruments, starting with the piano. “Playground Sessions is essentially Rosetta Stone meets Guitar Hero,” says ZAG US managing director Chris Vance. “Starting with the keyboard, our technology merges learning and gaming in a way that has never been done. The resulting software makes learning more fun, engaging and in touch with what works best in this day and age.”
The software includes licensed songs like Halo, Hey Soul Sister, I’ll Be There and Apologize, with users getting scores, badges and social features to help their progress. Pianist David Sides (of YouTube fame) and creative agency Rain worked on the project with ZAG. The software is quite pricey though: a $149 download including three free songs, with others available for $6 apiece.
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