Industry body the BPI says that 21.3 million digital albums have already been sold in the UK in 2011, passing 2010’s full-year record with two months of sales still to go. The BPI says digital albums now account for 26.2% of total album sales, up from 17.5% in 2010 – this is based on Official Charts Company stats – with the ten highest-selling digital albums in 2011 all passing the 100,000 sales milestone.
“It’s encouraging to see such strong sales in the digital albums market before the Christmas gifting season gets properly underway,” says Geoff Taylor, who predicts that more records will be set in the week after Christmas thanks to gift vouchers and new devices. “In the last week of 2010, digital album sales topped a record 800,000. This year we may see the one million weekly sales barrier broken for the first time, despite the adverse impact of illegal sites and tough economic conditions.”