One startup that we’ve been keeping tabs on for a while is London-based Inensu, founded by former SingStar exec Paulina Bozek. The company is launching a platform called SuperFan on Facebook, which gets people to sign up as super-fans of their favourite artists, earn points and rewards for their fervour, and connect with other fans. Inensu has teamed up with Sony Music for a special branded version of SuperFan for boy-band One Direction, with features including the ability to virtually check-in (on Facebook) to the band’s events.

“Fans follow 1D online, virtually attend all of their events, receive SuperFan Air Miles, unlock exclusive stamps and stickers to show off on their SuperFan profile and share with their friends on Facebook,” explains the company. “Fans can also play trivia & lyrics games, chat with other SuperFans at each event in real-time and watch videos in the screening room.” Bozek tells us that SuperFan overall has more than 25,000 monthly active users since launching quietly in open beta on 6 October, with more than 39,000 check-ins to date and an average session time of more than 12 minutes. Now it’s up and running, the coming weeks will see more promotion of the platform.

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