We reported yesterday on the launch of Google+ Pages for brands and bands, but as people have got to grips with the new feature, there has been some fairly strong criticism. Tech blogger Robert Scoble – who proclaims himself to be “Google+’s biggest fan” – isn’t impressed, pointing out that only one person can own and post to a Google+ Page, and that it’s hard to see who’s following the account. He also points out that it’s too hard for someone to know if they’re posting to their personal Google+ profile or the Page that they run for a company or band. Meanwhile, industry site The Sociable has uncovered another negative: Brands and businesses “may not run contests, sweepstakes, offers, coupons or other such promotions” on Google+ but must instead link to contest on other websites or social networks. Google is reserving the right to delete such promotions or even the entire accounts for people who flout this rule. In other words, expect bands to be directing their Google+ followers to their Facebook profiles if they’re running a competition. Strange.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…