Google has published some stats on the success of the new mobile site for Ticketmaster’s TicketsNow secondary ticketing subsidiary. The company created its mobile site and ran mobile advertising campaigns using Google’s AdWords service, and found that its conversion rate for ticket sales increased by 50%, while its mobile sales doubled. “We wanted to cover the cost of building the mobile site using the margin generated by incremental sales from Google mobile paid search. We are right on track to achieve that,” says TicketsNow’s Sachin Gadhvi. This is obviously from a blog post trumpeting Google’s ad units, but there’s a wider point here: too many ticketing companies still have poor mobile sites, as we found when we tested Songkick’s concerts app earlier this year and tapped through to some of its partners. As more apps launch with a focus on gigs and a need for affiliate partners, the ticketing companies will do well to up their game in 2012.
Source: Google –