Analysis

mFlow winding its digital music store down ahead of new service’s debut


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UK-based digital music service mFlow is winding down, as the company behind it prepares to launch a new version in 2012.

The service launched in the spring of 2010 as a digital music store with Twitter-like elements allowing people to recommend tracks to friends, and get a 20% cut of any sales based on those recommendations as a credit to spend on more music.

It didn’t take off, but the company is having a second crack. Registered users have been emailed today with the news that mFlow will “slow things down with the current site and focus our attention on mflow’s next evolution”, which is described as “a top-secret new project”.

The current store will remain open until 9 December, after which point people will be able to check their balances and re-download any purchased tracks. Remaining credit will be able to be used with the new service (or presumably refunded), while people’s playlists, purchases and recommended (or “flowed”) tracks will also carry across.

No further details have been given about that new site, but we’ll keep you posted. Here’s the full text of the email to users:

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Big news from mflow

We’ve got some big news and we wanted you to be the first to know: mflow is growing!

Over the past few months we’ve been working on a top-secret new project. We’ll be sending out more details soon and hope you’ll join our group of early-bird testers (just for mflow users) when the time comes.

There’s still a lot of work to do though — we can’t share this grown-up mflow with you until we’re confident it’s better than anything you’ve used before. This is why we’ve decided to slow things down with the current site and focus our attention on mflow’s next evolution.

What happens next:
• mflow.com will stay open until 9 December 2011
• After this you’ll be able to check your balance and re-download any tracks you’ve purchased from us
• Any remaining credit can be used with our new service
• All your playlists, purchases and flowed tracks will be waiting for you when we launch the new site.

If you have any questions, please contact support@mflow.com

Cheers,
The mflow team

Stuart Dredge

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