Pandora CTO Tom Conrad has been speaking at a US conference about the company’s ambitions to get revenues from people who aren’t currently spending money on music. “Over half of the U.S. doesn’t pay anything for music each year,” Conrad told the RoadMap conference in San Francisco, before claiming that another 40% of the population only spends around $15 a year on music. Pandora’s aim, according to Conrad, is to monetise this 90% block of US consumers, rather than go after the 10% that do spend more money on music. Hence the company’s belief that it sees services like Spotify as “largely complementary to what Pandora does. Spotify’s CEO Daniel Ek says he thinks Spotify is the future of the record store, and that Pandora is the future of radio”.
As TechCrunch points out, this will hold true only if Spotify doesn’t also decide that its service could be the future of radio too at some point.