Wild partying? Sounds good to us! Wild partying with Flo Rida chuntering away in the background? Oh. This is the concept of Taio Cruz’s new single Hangover, though, and it has a Facebook application to promote it from Momentus Media. People sign in on the social network, and it works this way:
“Using our ‘Party Pic/Word Detection Algorithm’ we pulled out the users craziest party pic, number count of party words, most party wall post, and revealed users wingman or woman. This data generated a personalized easy to read info-graphic users could share with their friends and post to their newsfeed.” Hypebot reports that a previous Momentus Media campaign for Black Eyed Peas signed up two million users in three weeks, generating 400,000 Likes for the band.