We reported on the launch of the Tech City app last week, which was part of a larger event in which UK Prime Minister David Cameron returned to Shoreditch to hail the progress made in encouraging digital startups to cluster in east London. However, the new map showing 819 Tech City companies has attracted some scorn from PC Pro, which has been analysing how many of those companies are, well, new digital startups.

“Scroll down the list, and it’s clear a fair few aren’t really so much tech start-ups as marketing agencies, lawyers, architects, photographers, PR firms, art galleries, financial services and dance studios, as well as festival organisers, clothing shops, and the singer Mary J Blige,” notes its article. It also takes a snapshot of 10 companies from the list and finds that none were founded in the last year. “Rather than release a confusing, padded-out list, Tech City should curate it carefully and highlight the real tech start-ups — the next Last.FM or TweetDeck, not the next Nathan Barley.” Oof.

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