Amazon’s new Kindle Fire tablet goes on sale in the US today, amid speculation of strong sales for the $199 device. However, the first wave of tech blog reviewers have given it a mixed reception, citing occasionally sluggish performance, minimal local storage and worse battery life than the iPad.

That said, the early adopters who write these blogs are not the Kindle Fire’s target market. Developers are interested in making apps for the device though. Mobile apps company Appcelerator has published the results of a survey of developers worldwide asking them what Android tablet they’re most interested in making apps for. In North America, 49% said the Kindle Fire, ahead of the Samsung Galaxy Tab’s 48%. In Europe, the Tab comes top with 55%, but Kindle Fire still scores a healthy 38%.

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