We’ve written about Nokia’s Mix Radio before: it’s a feature in the company’s new Lumia 800 Windows Phone offering Pandora-style personal radio. A big deal, potentially, although Nokia has been notably low-key about the app, perhaps with the high-profile failure of Comes With Music in mind.
Anyway, we’ve now got some more details of how Mix Radio will work, with music technology firm The Echo Nest revealing that it’s powering the new service.
Mix Radio will build a profile of each user based on their record collection, and then use that to generate streaming radio stations on their device, pulling songs from Nokia’s 15m+ catalogue. People can also tap in an artist to generate a station based on them. All of this is using The Echo Nest’s music intelligence platform.
We were impressed with Mix Radio when we had a quick go at the Nokia World conference when the handset was announced, and we’re going to be playing with it properly this week on the Lumia 800. It’s a high-profile deal for The Echo Nest, coming soon after its innovative sandboxes announcement with EMI.