RIM’s BlackBerry music service BBM Music has now gone live in the UK, following its launch in the US and Canada. Powered by Omnifone, the subscription-based service costs £4.99 a month. As in its beta test, users get 50 songs, and can swap in/out up to 25 every month. However, they also get access to the collections of their BBM messaging contacts, and can save songs onto their BlackBerry devices for offline listening.
The theoretical audience for BBM Music is large: 50 million people use the messaging app, out of 70 million total BlackBerry users worldwide. Eight million of the latter total are in the UK. BBM Music is one of the more innovative and potentially disruptive digital music services to be launched this year – we’re fascinated to see if it gets any traction, particularly among BlackBerry-mad teenagers.