Earlier this week, we reported on the launch of Sting 25, an iPad app celebrating Sting’s solo career. But how much did it cost to make? More than one million dollars. This is according to the Wall Street Journal. “Having recently released a 25th anniversary Sting box set, the singer’s label, Universal Music Group, and publisher, EMI, say they eagerly supported the app as a high-tech showcase for Sting’s catalog,” explains the newspaper. “The music companies offered up the copyright clearances required, but didn’t chip in on the production budget. Those costs, in the low seven figures, were primarily covered by sponsors American Express and Chevrolet.” We would love to have been privy to the conversations where UMG and EMI declined to chip in on those production costs. $1m+ to make an iPad app? Bjork, eat your heart out.
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Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…