A report by the Internet Infrastructure Foundation claims that 86% of 16-25 year-old Swedes are using Spotify, with 55% listening on a daily basis. Its survey of more than 2,000 people also found that 57% of the Swedish population is listening to and downloading music online.
“The percentage of those engaging in file sharing has never been greater, while the percentage of those streaming music using the Spotify music service is even greater,” claims the report’s English summary. “The more you listen and the older you are, the more common it is to pay a membership fee.” More stats that we’ve harvested from the main Swedish-language report (via Google Translate) include the fact that 37% of internet users overall are using Spotify, compared to 18% who are filesharing, 9% who are buying CDs, and 4% who are buying music downloads.
Meanwhile, two thirds of 26-35 year-old Swedish Spotify users are paying for the service. The report also finds “statistically significant” proof that a larger percentage of illegal filesharers pay for downloads or subscription services than non-fileshares.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…