We first wrote about WildChords in October when it won the Match Point pitching contest at a Finnish music conference, but now it’s available to buy. Developed by startup Ovelin, it’s a music education app for iPad that aims to teach people how to play the guitar using a game format. People play a real guitar in time to the game, propping their iPad up on the table in front of them so they can see the visual prompts to play specific chords.

The gameplay involves collecting escaped zoo animals, with each level getting progressively harder as new chords are introduced. The app is free to download and use initially, but will offer new lessons via in-app purchases. We’ve been testing it for a week or so, and it’s a clever, fun approach to teaching guitar. Other instruments are expected to follow in due course.

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