Digital music marketing platform FanBridge has unveiled something called the Partner Ecosystem, striking deals with Bandsintown, CrowdSurge, Dympol, IndieGoGo, Moontoast, nimbit, Owjo, PledgeMusic, Songkick, SoundCloud, Stickam and Topspin. The result: these partners will be providing modules for e-commerce, live video streaming, ticketing and fundraising within FanBridge-powered Facebook pages for music artists.
“FanBridge has always recognized the demand from our clients for more features to help grow, engage and monetize fans,” explains the company in a blog post. “Yes, we could build every new feature for you as fast as we can – but the truth is that we simply can’t be experts in every category like e-commerce and video streaming, for instance. And you know what? We don’t need to be. We’ve found a better way.” The partnerships will fuel FanBridge’s competition with RootMusic for these bands’ business.
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