Beatport is launching its first iPad app, but unsurprisingly given Apple’s App Store ban on rival download stores, it’s not selling MP3s. Instead, the dance-focused company is pitching Mashbox as “the latest way to play with music”. Yes, another remix app, although the emphasis here is on mashing different songs together. The in-app Mashbox Music Store will sell ‘packs’ from artists including Fedde Le Grand, Butch and Booka Shade. Users will be able to throw together loops, basslines, vocals and other elements to create their own musical masterpieces.
The app itself is “free for a limited time”, but we’re guessing the business model will be charging for the downloadable packs. Mashbox went live on the App Store yesterday, but isn’t available at the time of writing – which means it may have gone live earlier than planned. Anyway, it’s one to watch out for.
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