eMarketer has published its latest predictions for the US tablet market, estimating that this year, 33.7 million Americans will be using a tablet, but that this will rise to 54.8 million in 2012, 75.6 million in 2013 and 89.5 million in 2014 – by which point it will be 27.7% of the US population. Note the ‘using a tablet’ part – this is not estimating unit sales, but instead takes into account the fact that many households may be sharing one device. eMarketer also sees a bright future for Apple’s iPad, which it reckons accounts for 83% of tablets in use in the US this year, and will still have a 68% share in 2014.
A separate piece of research from ChangeWave focuses on the shorter term: people planning to buy a tablet in the next 90 days. That’s 14% of the US population based on its survey. Of those, 65% say they’re planning to get an iPad, and 22% say they’re getting Amazon’s Kindle Fire. Then it’s a long way down to the 4% who are planning to get a Samsung Galaxy Tab, indicating that this Christmas, tablets are a two-horse market – in the US at least.
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