US rapper Busta Rhymes is one of the artists providing exclusive tracks to the Google Music store at its launch, but why? Billboard has a good piece digging into the deal between Busta, Cash Money Records and Google. “The people are tastemakers, as opposed to politics and budgets and marketing funds and things of that nature,” says Rhymes. “This situation embodies all of that. You have that outlet of 100 million, 200 million Android phones, YouTube, Google itself and every other medium that comes as a perk with the situation. It exposes your music.”

Manager Chris Lighty adds that “We’re being promoted as one of the main acts with the launch. [That wouldn’t] happen at iTunes right now. Obviously, iTunes is number one. Google Music presented a viable option for Busta to grow his footprint and it seemed like the right partnership for us to do right now, given where Busta Rhymes’ career is, to refresh him digitally… It’s definitely been bigger than any of our iTunes sales or impressions that we’ve received in the past.”

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