Spotify announced a new milestone yesterday: it now has 2.5 million paying subscribers, having added 500,000 in the last two months. Factors in that growth include the company’s US rollout, and potentially its partnership with Facebook – in the past social features have sparked subscriptions growth for the company.

In March this year, Spotify signed up its one millionth subscriber, so the company has added 1.5 million paying users in eight months. Launches in Denmark, Belgium, Switzerland and Austria in the last couple of months will also be having an impact in the months ahead, as may its partnerships with telcos like Virgin Media and Telia.

Business Insider has done a bit more number crunching, estimating that Spotify has added five million new users in total since Facebook’s f8 conference in September, which would mean a conversion rate of 10% to paying subscribers. Next up: the company’s 30 November event to announce a “new direction”. For more on that, check today’s Music Ally Report, which will be in your inboxes late this afternoon.

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