US band We The Kings have made an interactive video for their song Say You Like Me, working with Israeli startup Interlude in a partnership brokered by their label S-Curve. The video has been launched on Vevo, and lets people choose one band member to play as through seven levels, which blend in with the main video.
“Kids are going to look at this and they’re going to want to show their friends,” bandmember Travis Clark tells Billboard. “They’re going to watch it a thousand times. There’s a thousand different ways the video could end.” It’s the second such video from S-Curve and Interlude, following an interactive clip for Andy Grammar last year.
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