Last week, startup Webdoc won the Music TechPitch contest held at EMI’s headquarters in London. This week, its service is being used for an EMI promotional campaign for the newly-remastered Pink Floyd catalogue. EMI is running a Pink Floyd Treasure Hunt based around posters of the band’s 14 album sleeves hidden in 11 UK towns and cities.
Fans have to find the posters, take photos of themselves in front of them, and then upload them to a dedicated website to win prizes including an internet hi-fi and box-sets of the remastered albums. Fans can enter once for every poster that they find, with clues to their locations due to be posted on Facebook and Twitter.