Games industry analyst NPD Group claims that sales of dancing games for consoles were up 135% year-on-year in October – a month when overall games sales only rose by 3%. It cites the popularity of games like Just Dance 3, Everybody Dance, Dance Central and Zumba as key factors in the resurgence in music games. In the year to 31 October, US sales of dancing games rose by 326%, making it the fifth most popular game genre according to the Los Angeles Times – behind only shooter, action, adventure and roleplaying games.
NPD also claims that nearly 80% of people who play dance games are female, and many of them are teenagers or younger. Even analysts have been surprised by the genre’s staying power. “I thought it would die after the first year, because it felt like a fad to me,” says Wedbush Securities’ Michael Pachter. “But it’s been two years now, and I’ve been wrong the whole time.”