British rapper Professor Green’s latest album has a new element for its digital marketing campaign: a digital magazine launched with FHM on Friday. The digimag – ‘Daily Inconvenience‘ – has 14 pages giving more information about the album and song lyrics.
It’s been launched by FHM on its website and promoted to its social networking fans, as well as in a mailout to more than 200,000 people. Label Virgin/EMI is also promoting it to Professor Green’s social fans and on music blogs.
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