We wrote about a promotional video from online storage service MegaUpload yesterday, which featured an array of famous artists espousing their love for the controversial site. A takedown request from Universal Music Group saw the video removed from YouTube, but it seems there may be more to this row than initially met the eye. Now MegaUpload is suing UMG for its “improper DMCA takedown notices”, claiming that it holds all the rights for the video and its song. Yet here’s the thing: Billboard reveals that a separate takedown request was sent to YouTube by Will.I.Am, one of the artists featured in the video. His lawyer Ken Hertz says the Black Eyed Peas star had never consented to being featured in the ‘Mega Song’ promo, and UMG has weighed in to suggest other artists may be in the same situation. “We heard from a number of our other artists and their representatives who told us they’ve never consented to being portrayed in this video.”

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