Mobile industry consultant Tomi Ahonen has compiled a mammoth blog post digging into the true global penetration of smartphones, based on data from Netsize, Informa, Google and Ipsos. It analyses 42 countries covering 72% of the world’s mobile phone subscriptions, and hammers home the point that smartphones are only part of the picture. Ahonen concludes that there are currently 4.6 billion mobile phones actually being used by people, of which 745 million are smartphones – 16%. He also breaks this down by operating system, estimating that Android and Symbian both have a 31% share of in-use smartphones (190 million each), followed by Apple’s iOS (17%), BlackBerry (14%), Windows Mobile (3%), Samsung’s Bada (1%) and Windows Phone (1%).
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…