We wrote about the launch of Juke in September this year, when 24-7 Entertainment’s new D2C streaming service went live in Germany. Now it’s available in a second market, Austria, touting a catalogue of 15 million tracks. As in Germany, it costs €9,99 a month for a subscription spanning computers, smartphones and Sonus wireless hi-fis. 24-7 is still making audio quality a key selling point for Juke, flagging up its use of the Dolby Pulse audio codec. The company is also going after the same non-geek audience as Omnifone’s new Rara.com service. “Juke is incredibly user friendly and therefore will appeal to all demographics without alienating those traditionally wary of technology,” says CEO Frank Taubert. “The launch of Juke in Austria is a very exciting development and the next milestone in our European roll-out plans.”
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Tools: Kaiber
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